Zara Khan

B2B Content Strategist & Marketing Consultant

LinkedIn

About

Highly analytical B2B Content Strategist and Marketing Consultant with over 3 years of experience in SaaS and healthtech, specializing in transforming complex technical concepts into high-converting content. Proven ability to lead projects from inception to completion, consistently driving significant organic traffic, sales growth, and resource optimization. Adept at leveraging data-driven insights to enhance marketing integration and accelerate conversion goals for B2B SMBs and Series B startups.

Work Experience

B2B Content Strategist & Marketing Consultant

Freelance

Jan 2022 - Present

Berlin, Berlin, Germany

  • Led comprehensive marketing campaigns across digital advertising, content, email, and SEO for a B2B SMB, driving a 63% increase in sessions, 34% boost in organic traffic, and 68% sales growth over three years.
  • Streamlined marketing integration for a healthtech SMB post-acquisition, completing a rebrand of 50+ assets within six weeks and reducing future campaign development time by 30%.
  • Enhanced sales funnel for a Series B startup's product launch by developing targeted content, including case studies, technical documentation, and whitepapers to support conversion goals.

Junior Business Development Manager

Data4Life gGmbH

Oct 2020 - Dec 2021

Berlin, Berlin, Germany

  • Conducted retrospective impact analysis of Data4Life's COVID-19 diagnostic tools for Berlin schools, converting subjective data into objective metrics that helped secure two years of continued funding from authorities.
  • Spearheaded market research that uncovered two new product opportunities, resulting in two global partnerships.
  • Designed landing pages for recruiting participants in an observational study, which led to a 60% increase in signups.

Marketing & Community Management Intern

Argo Venture Studio

Jul 2019 - Sep 2020

Berlin, Berlin, Germany

  • Coordinated a team of 5 freelance writers, overseeing end-to-end publication process from ghostwriter coordination through social media distribution, increasing content engagement by 57%.
  • Grew email subscriber base from 0 to 400+ qualified executives through targeted lead generation, converting subscribers to paid community memberships for exclusive leadership content and advisory sessions.

Marketing & Customer Support Intern

Datawrapper GmbH

Oct 2019 - Mar 2020

Berlin, Berlin, Germany

  • Authored technical articles and customer success stories that simplified complex data visualization concepts for broader audience understanding.
  • Created sales enablement materials that reduced sales team preparation time by 20%, improving efficiency.
  • Revitalized LinkedIn content strategy with a consistent publishing schedule, driving a 70% increase in engagement.
  • Streamlined customer support by resolving onboarding and technical support tickets while triaging feature requests, reducing team workload by 35%.

Writer & Editor

Charité NeuroScience (CNS) Newsletter

Oct 2016 - Dec 2018

Berlin, Berlin, Germany

  • Authored and edited neuroscience articles, translating complex research into accessible content for general audiences.
  • Developed new content formats and themes, increasing readership by 44% and recruiting four new guest authors.

Education

Medical Neuroscience

Charité Universitätsmedizin Berlin

Jan 2016 - Dec 2018

Berlin, Berlin, DE

Biochemistry

Kinnaird College for Women

Jan 2012 - Dec 2016

Lahore, Punjab, PK

Skills

MarTech & Analytics

  • HubSpot
  • Google Analytics
  • Salesforce
  • Marketo
  • Pardot
  • Zoho CRM
  • Meta Business Tools
  • Google Ads
  • Google Tag Manager

Content Creation & Strategy

  • SEO optimization
  • campaign management
  • copywriting
  • A/B testing
  • WordPress
  • video editing (basic)
  • newsletter creation
  • funnel optimization
  • market research

Tools & Languages

  • Adobe Photoshop
  • Figma
  • Canva
  • Microsoft Excel
  • HTML
  • CSS
  • Python (basic)